Tools I Used
Figma, Mockup for iPad
About the Project
The project's focus is on delivering users a product that allows them to explore for, assess, and purchase a used car that satisfies their needs and budget.
The apps functionality include:
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Looking for affordable cars.
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Booking a test drive session.
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Search & filter parameters that even someone unfamiliar with cars may understand.
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Confirmation message for both the driver and the purchaser regarding the trial driving.
Timeline
14 Days
My Mentor
Gopal ChandruArea of Interest
Visual, interaction and motion design
My role and Responsibilty
UI & UX Designer - I did user research, determined information architecture, prepared wireframes(both paper and digital, low and high fidelity prototyping, iterating designs, designed the final mockup and finalised the product and re-usable components for delivery.
Problem
Customers usually feel unreliable and find it challenging to purchase a secondhand car.
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Used vehicles have poor fuel mileage, expensive maintenance costs, and untraceable issues.
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It'll be difficult for the user to prepare his choices as a buyer of a used automobile and to choose a trustworthy source as a customer who is looking to purchase a used car.
Pain Points
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Scams and frauds uprising in buying used automobile
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Bad condition cars repaired to a drivable condtion and sold
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Selling flood damaged cars
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It's better to go for a new one if it's not in the budget.
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Service history or owner history is not available
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Getting scammed by buying a stolen vehicle without proper documents
How might we create a reliable solution that allows clients to analyze and choose their ideal car within their budget so that the service can suggest a suitable car model within their price limit?
Solution
The key lies in reliable service.
Customers will be able to choose the number of seats, the car's selected budget, the time of usage, the preferred brand, and the kind of gear transmission. You can choose whether to purchase a used car after determining the type of car you need.
Focus Points
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Homepage
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Search filters
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Corresponding results
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Scheduling appointments
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Test drive confirmation
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Purchase confirmation
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Life long access to the documents in the app
User Research
Online scams or frauds selling used cars have become the subject of more and more consumer complaints. Through online apps, scammers can quickly target and con less informed individuals.
Summary
I formed a solution for this issue using information from brainstorming and articles I found online.
Users would want to see the vehicle and experience with a live test drive. When users have full access to the details of the car they want to select, they will find the service to be trustworthy.
Cars4You will be a reliable service to its users with providing all information and history of the car they're going to buy and also assure the authenticity.
User Personas
"My kids and I want a nice car, but I want to start off with a used one and become familiar to driving in cities."
"For travel to nearby cities, my business needs a car. To purchase a used car at a reasonable price, I must locate a trusted source."
Affinity Map
Made with Figjam
1. The user seems to be confused and worried, wants to buy a used car but does not know from where.
2. He get's to know about Cars4You! He's excited at the chance of learning more about the product.
3. Downloads it from the app store And also he/she can instantly sign up and start looking for a new car.
4. User can instantly signup and start browsing for used cars through the homepage or by clicking search icon
5. User can finalise and book a test drive easily. The user will be notified and the car will be brought on time at his doorstep for a test drive.
6. A 12-hour window will be provided for the user to consider the purchase. He can then unlock the car, fix an appointment for purchase, pay for it, and be happy.
7. After making the payment, the user will receive a message with the date and time of his car's arrival. And without a doubt, he will be delivered with the papers.
8. Finally , the user becomes a happy customer. He feels happy, satisfied and proud about his new car.
User - flow 1/2
User - flow 2/2
Information architecture of Cars4You
Digital wirefreames done in Figma
